KALEIDOSCOPE
FOUNDER
LOS ANGELES — PRESENT
At Kaleidoscope, I transform visionary ideas into venture-worthy businesses. My journey spans from leading creative teams at celebrated advertising agencies to building data science startups, giving me a rare perspective at the intersection of brand storytelling and technical execution.
I've become a strategic partner for early-stage founders who are navigating the critical gap between concept and capital. My approach takes from proven playbooks across various industries—it's about bringing clarity to complexity, building execution systems that work, and activating the right connections at the right time.
What sets us apart at Kaleidoscope is that we don't just advise—we embed as builders, identifying structural challenges and assembling the right talent to create businesses investors can't ignore.
headvantage
strategic advisor
LOS ANGELES — MARCH ‘ 25 - PRESENT
HeadVantage monetizes immersive first-person content across billions of fans, and leagues worldwide. Our hardware captures the unique player points of view, their eye movement and telemetry data. The Wearable Interactive Network (WIN) Platform distributes real-time streaming of high-definition content and biometric data to broadcasters, consumers, teams and leagues, doctors, and betting partners.
PRESCIENT
founding PARTNER, advisor
New York — October ‘18 - Present
Prescient, formerly Vybn, is a decision science platform that unifies and enriches marketing, eCommerce, and industry-specific data in order to provide recommendations that grow revenue streams. Our first focus was to tackle data problems for the music industry: analyzing and forecasting streaming and eCommerce revenue for labels, distributors, and management teams. After securing an exclusive partnership with Warner Music, Prescient is now focused on a variety of brands, accelerating LTV in a cookieless world.
"Successfully navigating the inception, funding, and product execution in the complex AI space requires tactical strategies and understanding of value creation. Alex played an instrumental role in our ability to establish a vision, raise $2m+ in pre-seed venture capital and $4.5m seed, and position our technology for product market fit. Her organization and versatility across brand, operations, and product strategy is second-to-none." — Michael True, Founder/CEO
ØPUS UNITED
head of STRATEGY + OPERATIONS
LOS ANGELES — FEB ‘23 - november ‘23
Stealth Start-Up — Right hand to the CEO. Facilitated all operational and product-led strategy in OPUS’ seed stage. Acted as the liaison between the Engineering/Data teams with the founder, driving product development, sprint alignment, user validation, and all internal employee processes.
RASGO
CHIEF OF STAFF / head of ops
REMOTE — January ‘20 - Feb ‘23
As the first partner to the two founders, I helped to bring their entire vision to life. We worked closely on pitch strategy and investment planning. I hired and managed a freelance team to develop the brand identity, prepared communication workshops and structures, and implemented early marketing tactics that lead to inbound Seed and Series A investments. I facilitated the foundation and processes for the following departments: Brand and Marketing, Operations + Financials, HR, Recruiting, and Business Development. During the first 3 years, we scaled the company from 3 to 19, closed 3 rounds of fundraising, and secured 5 Enterprise partners.
Acquired 2024.
ELECTRIFAI
director, global marketing
NEW YORK — April - August ‘19
Led the rebrand of Opera Solutions to ElectrifAi under Whiteoak VC’s new global management. I worked closely with the CEO and product teams to reposition their practical AI solutions for business challenges across Marketing and Customer Value Management - Fraud, Waste, and Abuse - Procurement - Compliance and Risk.
Acquired 2024.
“For clients considering working with Alex Rossi, there are only 3 words: Just Do It! Alex has a unique ability to get to the heart of a problem and to find solutions – quickly. She has that unique mix of intelligence, moxy, street smarts and experience, all wrapped around an incredible “can do” attitude. Any firm that gets to work with Alex is fortunate.” — Edward Scott, CEO ElectrifAi.
FUTURE STATE BRANDS
director, brand + cpg development
LOS ANGELES — June ‘18 - March ‘19
Built the creative agency and cannabis/CBD product development department alongside marketing and production partners. Strategic lead for Ceeby Dee's Hangover Shot (partnership with CAA), The Patch Co. (partnership with MDDN Brothers), and Hempathy Healing, as well as oversaw the launch of Shavo Odadjian’s brand 22Red.
RQ MEDIA / youtube
ASSOCIATE DIRECTOR, INFLUENCERS
LOS ANGELES — SEPTEMBER ‘17 - JUNE ‘18
Creative strategy, planning, and event activation for influencer campaigns for YouTube Originals + YouTube TV:
Demi Lovato “Simply Complicated” Premier Planning + Activation 2017
Step-Up Series Influencer Launch Dance Activation 2018
YouTube x Getty Studio Sundance Photo Studio
World Series Partner Programming 2018
Crispin Porter Bogusky
aCCOUNT SUPERVISOR
LOS ANGELES — May ‘15 - September ‘17
Clients: 1800 Tequila, Bushmills, Anheuser-Busch, Airbnb, PayPal, Braintree, Charles Schwab
Client: Paypal + Airbnb
Meet Halfway – Led the award-winning, co-marketing initiative between PayPal and Airbnb, through re-strategizing the brief and producing an interactive digital tool that calculated the halfway point between friends living in different places all over the world to encourage them to meet up in real life.
Client: PayPal
Managed an integrated team that rebranded PayPal from its departure from eBay in 2016 under the platform; PayPal is New Money. Most notably, we completed a two-part global photoshoot campaign to capture a diverse library of content needs and translations for PayPal’s global markets.
Client: 1800 Tequila
Led the strategic repositioning of 1800 Tequila under the Proximo portfolio, including a new brand look, TVC, digital video series, and influencer-driven custom content series in partnership with Uproxx, Complex, and Billboard.
Client: Braintree
Led the creation of a virtual race, Tour de Tech, built on top of the white-labeled bike GPS system; Buzzbike. Tour de Tech was a strategic contest set among 50 London-based startups. In addition to the product-focused campaign materials and blogs, the contest included developing game/race mechanics, interactive UI for contestants and viewers, loyalty and prize strategies, and a whole lot of legal management.
DEUTSCH
account executive
Los Angeles — AUGUST ‘14 - MAY ‘15
Client: Pizza Hut
Launched Pizza Hut's 50-year rebrand - Led the design exploration and new brand look and feel. Managed brand and retail strategies executed through TV, print, and digital. Digital reinvention of the online ordering system with pizza building functionality, new branded webpage, and app UX/UI. Corrected all social channel strategies, content, and engagement plans.
MULLENLOWE
ACCOUNT EXECUTIVE
Boston — January ‘13 – August ‘14
Client: FAGE Greek Yogurt
Increased sales of FAGE Total Plain by repositioning the product as an ingredient, rather than a snack. Introduced FAGE fruyo blended product line to the US market. Launched a new website, social channels, and data reporting for the FAGE brand. Successful planning and execution of the FAGE Total Fill the Fridge Challenge with Bobby Flay, making FAGE Plain the #2 Greek Yogurt in America.
Client: iRobot
Creative strategy and production oversight for TV- and digital-focused marketing campaigns that increased sales of the Roomba and Braava product lines.
MMB
account coordinator
Boston — March ‘11 - August ‘ 12
Client: Subway
Part of an integrated team developing strategy and executing campaigns for Subway, their famous fans, and their co-marketing partners.
newport harbor corp.
Corporate Sponsorship
NEWPORT — January ‘10 - March ‘11
Planning + production for various sponsored events at the NHC locations.
Clients: Stop and Shop, Volkswagen Regional, Southwest Airlines, Dunkin' Donuts, Hendricks Gin, Unilever, Sam Adams, and Dannon.