1800 TEQUILA

In a world that settles for one-dimensionality, 1800® keeps it real, with a modern take on masculinity. Our consumers, like the tequila, both have been distilled from something tough. They from their roots and us from the monstrous agave plant. Premium and toughness, sophistication and rawness, co-existing at once. It’s the multidimensionality that is at the heart of this campaign.

Just Refined Enough

We’re refined but we haven’t lost our edge.