PIZZA HUT

50-YEAR rebrand

Pizza Hut has been defining what's possible with pizza since 1958, but when they saw a steady decline in sales for eight quarters in a row, they decided to reinvent themselves through the biggest pizza evolution ever - 10 new crust flavors, 4 flavor-packed drizzles, 6 sauces, 11 specialty recipes, skinny pizzas, desserts and higher quality, new ingredients were introduced. 

Every pizza begins the same way: a ladle of sauce, dolloped in the center and swirled to the edge, leaving just enough room for the perfect crispy crust. The new logo celebrated flavor and the art of pizza making by baking the tradition right into the mark.

The website and app were redesigned with pizza-building functionality.